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The Secrets of Business and Marketing Wizardry Newsletter

Volume 9, Issue 8, Date 8/6/2005

BUSINESS AND MARKETING WIZARDRY

Volume 9 ISSUE 8 AUGUST 2005

Publisher: Joe Trevison CPA, MBA
Co Publisher and Editor: Cheri Carson Graduate of Northwest
Research Institute.
Co editor: Jim Trevison senior at Edinboro University in Edinboro, PA, Major in English.



“Failing in Business.” By: Joe Trevison MBA, CPA.


I am going to change all of the names of people for my purposes here..

First, let me tell you about one of my first clients, he is no longer a client but I am still going to use a fake name to protect his identity. Gary Sniper worked for a lady who owned a sign shop. He worked there for many years. Then she wanted to retire. He bought the business. He went out of business and sold it within one year. Why? Because he first spent all his money to buy a new truck, and then all new equipment. He did not delegate, and hire and worked 60 hours a week.


This may happen to me yet. My client of the past year: Joseph Grace has a corporation but he has one client that pays him more than anyone else. One client that makes the corporation has most of the revenue. This is very bad, you see his client went out of business and owed him a lot of money. That put Joe's business in jeopardy. Having your business depend on only one company or business is bad idea.

Now, Jack Kramer and that is not his real name. We still talk. He and I tried to go in business together in 2004. He is a liberal and I am a conservative. The problem is he wanted to use my money and got me in a hole for a while.

Then he had an office next to mine. It was hell. He and I shared the phone. The girl hired to take care of the phone did not know how to answer it right. We parted ways because Jack wanted to get a storefront space for his office. He wanted me to share in the expense. Jack really knows computers. He saw a storefront in computer repair go out of business that was around the corner from our office. That did not bother him; he could not see the forest from the trees. I still respect some of what he is able to do with computers.

But here are his other mistakes:

He wasted time.
He did no advertising, not even referrals.
He did not focus.
He still has not finished his web site that he started.
(I should talk I have wanted to change mine for a couple of years).

He did not need a secretary at that time. She was doing nothing on the computer, and most of the time just on her own stuff.

He wasted her time too.

If she went to the car he went with her. The both went to the post office together. These guys are married to other people so I am not saying they had anything going. But it did not look right.

But if they had it was none of my business. But it was not good for any business.

Jack today is in his house doing much of nothing. He collects disability about $595, a month. He was always jealous because I get a government pension. I worked 16 years for a monster called the IRS for it. I almost lost my sanity. Maybe writing this you might even think I did lose my sanity.

I see things in business, and I comment on them.

Next month, September's issue: The Copy Cat Principle or Benchmarking: A Way to Get Rich Fast. By: Joe Trevison MBA, CPA.

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About the Author
Joe Trevison is a MBA and CPA and is self employed with a Accounting Practice which he does accounting, taxes and business consulting.

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