Email marketing is a cheap, efficient way to spread the word
about a product or service. While a large number of companies
have started to embrace email marketing as a key weapon in their
promotional efforts, very few do it the right way. Here are some
tips to ensure your campaign is successful.
1. No image only emails - Many people create an exciting graphic
and then don't include any text in the email. This will increase
the chance of your email ending up in the recipient's spam
folder. Also, huge images take a long time to load and many
people just don't have the patience to wait.
2. Don't use attachments - Under the threat of virus, some email
servers will filter out the email attachment. The customer may
not get what you want to provide. Also, many people are
skeptical about opening attachments.
3. Include the recipient's name in the email - You are more
likely to read an email addressed to you then a generic one.
Most email marketing solutions like Bsleek's Intellicontact (
http://www.bsleek.com/emailmarketing ) come equipped with an
easy feature for adding the recipient's name in the email.
4. Don't write in all capital letters - People look at this as
if they are being shouted at. It's completely annoying and
obnoxious.
5. Don't write wordy paragraphs - People like to read short, to
the point paragraphs. You'll completely lose their interested
with too many words. Just stick to the point and make sure you
make your most important points only.
6. Make it humorous - People like to laugh. Don't be afraid to
make people laugh in your newsletter. Be personable and try to
talk to your newsletter subscribers as if they are friends.
These are a few tips to help you maximize the results of your
email marketing campaign. Email marketing can be a fun, exciting
and effective way to communicate your message. Communicate
frequently with your subscribers and always remember to treat
them like gold!
About the author:
Robert Allen Fulton is an email marketing expert. To find out
more about his top tier, yet affordable email marketing solution
check out
http://www.bsleek.com/emailmarketing
